FREQUENTLY ASKED QUESTIONS.
What day does
Tidbits® come out?
Who
are your readers?
How do I know advertising in Tidbits will work for
me?
Do you charge to create an ad?
How do your ad prices compare with other publications?
What do you charge for color ads?
What discounts do you offer for longer term contracts?
What is your payment policy?
What are your deadlines?
How often can I change my ad?
Can I get a copy of Tidbits when I advertise?
Where do you get your content?
What
day does Tidbits come out?
Tidbits is distributed every Monday and Tuesday by 4:00 p.m.
back
to top
Who
are your readers?
Demographically, our readers have an average household annual income
of $90,000, are 51% women and 49% men, and typically are home-owning,
well-educated white collar professionals.
back
to top
How
do I know advertising in Tidbits will work for me?
Tidbits can’t guarantee results. However, Tidbits works well
for many of our current advertisers. The proof is that a number
of our advertisers continue to renew their advertisement contracts
year after year. While we don’t guarantee results, we can
guarantee that people will see your ad because our readers read
Tidbits from cover to cover. It is not a “flip through”
paper. Our readers actually read the entire paper, including the
ads. If you have a product or service people want, your ad would
likely do well in Tidbits. Remember that the majority of our content is not time-sensitive, giving Tidbits and your ad a very long shelf life!
back
to top
Do
you charge to create an ad?
No. Tidbits does not charge set-up fees, ad layout fees, or fees
for revisions. There are no discounts for ads that are already created
and sent to us.
back
to top
How
do your ad prices compare with other publications?
Tidbits advertising is extremely economical. The cost to advertise
in Tidbits is less than one-tenth of one cent per impression. This
is the lowest cost per impression of any other prominent weekly
or monthly paper in the metro area.
back
to top
What
do you charge for color ads?
There
is an additional charge of 20% per week for ads on “color
pages”.
back
to top
What
discounts do you offer for longer term contracts?
We provide a 20% discount for a 12-week contract, a 25% discount
for a 26-week contract, and a 30% discount for a 52-week contract.
back
to top
What
is your payment policy?
We require full payment of a contract for first-time advertisers
at the time the contract is signed. When an ad contract is renewed,
we then will bill monthly on a net-15 day basis. The exception is
for first-time advertisers signing a 52-week contract; in this instance,
we will bill half the amount at the contract inception and the remainder
4 weeks later.
back
to top
What
are your deadlines?
We have two deadlines in order to be in the following week’s
edition of Tidbits. We need to have a contract signed and an ad
roughed out and submitted by Wednesday close of business. We’ll
get the developed ad back to you Thursday morning for review (via
the Internet or on hard copy) and need to have either approval or
changes by Thursday at 4:00 p.m.
back
to top
How
often can I change my ad?
You can change your ad as often as you want; however, we recommend
that you don’t change the ad more than every 3-4 weeks since
multiple impressions of an offer, product or service generate the
greatest results.
back
to top
Can
I get a copy of Tidbits when I advertise?
We send out a weekly copy of Tidbits to each advertiser who requests
it at no additional cost.
back
to top
Where
do you get your content?
Tidbits Media, Inc. provides the well-researched facts and historical
trivia behind each week's issue of Tidbits. Puzzles, cartoons and
weekly columns come from King Features Syndications. And much of
the good-taste humor you've learned to expect from Tidbits comes right from our readers.
back
to top |
